At its March virtual meeting SMPTE Hollywood will join with the Hollywood Professional Alliance’s Interoperable Master Format (IMF) User Group (UG) for a close look at IMF and its impact on content owners, service providers and technology developers. A panel of experts will review the format’s potential for standardizing digital content delivery and offer advice on best practices for implementing IMF across a range of processes and applications.

Speakers will include Walt Disney Studios Senior Mastering Systems Engineer Mike Krause who will review the genesis and development of IMF. Blackmagic Design’s Shawn Carlson and Colorfront’s Bruno Munger will describe the implementation of IMF from the perspectives of vendors, while Sony Pictures’ Greg Geier and David Deelo will discuss IMF’s impact on workflows at studios and other end-users. Barry Goch will moderate.

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